
| The Awesome Power of the Written Word A Special Word to Counselors ENHANCE YOUR POTENTIAL THROUGH PUBLISHING We began our publishing ministry in 2005 with the belief that we were to target pastors who had a desire to get their messages into print. Soon we were led to include biblical and Christian counselors in our search for authors. Today we minister to a mix of counselors, ministers, teachers, and Christian leaders who have a message they want to share through the written word. I am uniquely qualified being both an ordained minister as well as a biblical counselor, and a published author who has one book that has sold over 55,000 copies. God also equipped me with marketing skills by allowing me the honor of being a vice-president of marketing for a publicly traded marketing company. In addition I teach churches across America basic conflict management skills and consult with severely conflicted churches. My array of experience from senior pastor to counselor to teacher, to conflict consultant and workshop leader as well as my marketing training has prepared me well to be a publisher or Christian authors. Following are seven reasons you should consider writing: Extend the Counseling Session: Once you have a book that represents your counseling approach, therapy and concepts, you can use the book like a textbook or workbook and extend the counseling session. Encourage Review and Retention: It is next to impossible for clients to remember everything you tell them during your sessions. Your book can be a valuable tool that allows your clients to review the important points of your session and by reviewing, enhance retention. Enhance Your Credibility: Any professional who has authored a book is held in higher esteem that those who have not authored a book. Empower Your Referral Process: Encourage referrals by suggesting that your book be given to friends and family of those you counsel. Those being referred will be more apt to call and check you out because they like what they read. Elevate Your Self-Esteem: Once you author a book and see your name on the cover, you will feel better about yourself, more confident about your practice, and more professional about the way you present yourself. Ensure Consistency: A book allows you to always hit the points you want to make. Instead of re lying on your memory, you can use your book as the structure for your sessions. Expand Your Opportunities: Authors are always in demand as special keynote speakers, leaders of seminars, and special presentations. |